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Choosing a format for each platform

2 min read · Updated October 15, 2026

In Rayomo, the "Where will you share it?" picker automatically sets the right ratio and recommended resolution for the platform you choose.

Format table

OptionRatioImageVideoWhere to use it
YouTube Shorts9:161K1080pShorts
Instagram Reels9:161K1080pReels, Facebook Reels
TikTok9:161K1080pTikTok
Story9:161K720pInstagram/Facebook/WhatsApp stories
Instagram Post4:51K720pFeed posts (takes up the most space)
Square1:11K720pProfile photo, shop listing, carousel
YouTube16:92K1080pYouTube video, thumbnail, presentation, web banner
Cinema21:92K1080pCinematic scene, widescreen

Resolutions are default recommendations and may vary by tier.

Steps

  1. Find the Where will you share it? section on the template page.
  2. Choose the platform you'll share on. Your choice sets the ratio automatically.
  3. The preview frame changes to match the ratio. If cropping is needed, drag the focal point to keep your face or product in frame.
  4. Formats the template doesn't support appear dimmed. That template doesn't give good results at that ratio.
  5. Use the ratio filter in the gallery to list only templates that support the format you want.

Tips

  • One piece of content, many platforms: Generate the same template separately in each ratio. Generating in the right ratio gives better results than cropping later.
  • Safe zone: In vertical videos, the bottom 20% and the right edge of the screen are covered by platform buttons. Keep important details (face, product) in the middle.
  • Cover image: For a Shorts/Reels cover, generate a 9:16 image from the same template.

Common mistakes

MistakeResult
Uploading a 16:9 video to TikTokBlack bars above and below, lower reach
Posting a 9:16 image to your Instagram feedCropped to 4:5 in the feed, heads may get cut off
Paying for 1080p for a Story720p is enough for stories; save credits

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